Message to Potential Franchisees for Franchisors
Many franchise corporations fail to ship the correct message to their potential franchisees. That is partly as a result of over regulation and depth of litigation within the trade. Smaller franchisors are usually damage essentially the most from these components and client or consumers of their American Dream appear to really feel slighted at a the impersonal strategy. Many franchise firm’s gross sales departments stroll a high-quality line between disclosure legal guidelines and the knowledge they’re allowed to depart to the prospect franchisees. This instantly causes friction. To alleviate this downside smaller franchisees must ship a extra private message within the title of their founder to re-assure prospects that they care. Under is a pattern letter from our firm, The Automobile Wash Guys, http://www.carwashguys.com , has used to permit our prospects to see by the authorized quagmire created by the regulatory forms and the franchise legal professionals of their haste to sue franchisors . I like to recommend you copy this text learn the letter just a few occasions and put it into your personal phrases so that you just convey the way you really really feel, make it honest and perceive that your prospect must know they’re greater than only a quantity.
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Expensive Potential Franchisee,
I need to personally thanks for inquiring about this franchise alternative. Chances are high you discovered about us by a happy buyer or certainly one of our staff members. I hope this package deal supplies you with sufficient preliminary info that will help you decide if you’re really considering proudly owning a enterprise of your personal.
As you might or could not know, proudly owning your personal enterprise will not be all the time a chunk of cake. It normally entails extra time, vitality and dedication than working for another person. It’s extremely rewarding and provides you private satisfaction, which you will not have encountered in your job. We’re searching for winners. I do not imagine you will meet a extra caring, loyal or energized group of individuals anyplace. Our staff is the best.
I’m fairly happy with what now we have completed over the previous twenty years. As you learn by this package deal, you will see why we are saying “This isn’t only a firm, it is a idea!” We might like to have you ever as a staff member in the event you’re up for it; if you’re able to make it occur.
I counsel you evaluation this materials with relations. Make certain they’re 100% behind you. Your loved ones is your #1 staff and if you be a part of our staff, you may be some extent of energy uniting each teams. Be certain it should make match.
I do not need to be considered somebody who solely sells ‘franchises’. That is not my intention. This is not a get wealthy fast scheme and I am not doing this only for the cash. I’ve designed this enterprise as if I have been going to clean all of the vehicles personally. I requested myself “What would I would like in a franchise?” And that is
precisely what I’ve structured. I do not need to strain you, rush you or to push you into something which is probably not proper in your scenario. Solely you and your loved ones know what’s finest in your future.
After you learn this info, you will in all probability have questions. You’ll be able to name me at 1 – (800) – Fran – chise or mail within the enclosed questionnaire or ship within the publish card to seek out out first hand what we’re all about. If you’re not prepared but, that is okay. We nonetheless need you as a cheerful automobile wash buyer. You’ll be able to really feel assured understanding that your ‘Automobile Wash Man’ is a high quality particular person who cares about service and group and is dedicated to being #1 in his or her discipline.
Thanks once more in your inquiry and inform a buddy. In spite of everything, we constructed this firm on ‘phrase of mouth’.
Sincerely,
The Founder
Please full and mail me the enclosed confidential questionnaire. When you qualify, we are going to contact you for a private assembly.
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