Think of thrift shopping and chances are it’s your local op shop that first comes to mind, not an online shopping platform.
But one local company is now hoping to change that, by combining the magic of thrift shopping with the convenience of online shopping – and it’s all in a bid to encourage more people to move away from fast fashion and embrace a circular economy.
& Again was founded just over a year and a half ago by Wendy Quach. The 26-year-old says she was inspired to launch the business after moving back to New Zealand from the UK. Forced to get rid of many of her clothes when she made the move, she was faced with the conundrum of not wanting to throw out the items but lacking the motivation to go through the rigmarole of selling them online.
Realizing that she probably wasn’t the only one in this situation, Quach then threw herself into creating a service that would fill the niche, and & Again was born.
Having worked with software and technology in the UK, starting the company also allowed Quach to combine two of her interests.
“Being [involved in] software and tech my whole life I always wanted to bring that kind of passion for digitization and tech into something I also really loved, which was fashion. So it was really combining the two and it just felt kind of perfect,” she says.